Make Money Online Today Creating and Selling Pinterest Pin Templates

Written byJesscia Monroe Updated on

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Pinterest pins are the fuel that drives traffic — and creators pay for great pin designs. If you can design eye-catching, click-worthy pin templates, you can sell them to bloggers, shop owners, and social media managers who want fast results. No expensive tools or design degree required — just a free Canva account, a few smart design habits, and the right marketplaces to list your work.

Why Pinterest Pin Templates Sell (and why buyers pay)

Pinterest is a visual search engine — beautiful pins get clicks, and clicks bring sales. Many bloggers and small businesses don’t have time or design skills, so they buy ready-made templates they can edit quickly and re-use across multiple posts. That’s your opportunity: create templates that save time, follow Pinterest best practices, and deliver measurable traffic gains.

Example: A blogger who buys a $9 pin template and uses it for 12 posts may earn far more in ad revenue — the perceived value is huge for the buyer, and your margin is nearly 100%.

Who buys Pinterest pin templates?

Typical buyers include:

  • Bloggers and content creators who need consistent branding
  • Small business owners who want DIY marketing
  • Social media managers handling multiple clients
  • Online course creators & coaches promoting posts

Targeting one of these groups with niche templates (e.g., “food bloggers”, “personal finance”, “DIY home decor”) increases conversion rates because buyers see themselves in the example images.

What you need to start (free & fast)

Minimal setup — the essentials:

  • Free design tool: Canva (free plan) — templates, mockups, and export options.
  • Simple mockups: You can create attractive mockups in Canva or use free stock scene images.
  • Marketplaces to sell: Etsy, Creative Market, Design Bundles, or sell directly via Gumroad / Shopify.
  • Promotion channel: Pinterest itself — set up a business account on Pinterest and start pinning product pins.

That’s it. No printing, no shipping, and mostly passive income once listings are live.

Types of pin templates that sell best

Not all pins are equal. Focus on formats that convert on Pinterest:

  • Standard long pins: 1000×1500 or 1000×2100 (tall pins perform well).
  • Multi-image carousels: several slide options buyers can reuse.
  • List-style pins: “7-step checklist” or “5 quick recipes” — they promise value and get clicks.
  • How-to / tutorial pins: Beginners love step-by-step visuals.
  • Branded bundles: sets of 5–10 cohesive pins for one niche or theme.

Make sure every template includes editable text blocks so buyers can replace headings and images quickly in Canva or their chosen editor.

Design guidelines that actually increase clicks

When designing a pin template, prioritize clarity and contrast. These practical rules work every time:

  • Strong headline hierarchy: big readable headline (~40–60px) at the top or middle.
  • High contrast: light text on dark backgrounds or vice versa for readability on mobile.
  • One focal point: avoid clutter — a single clear message converts better.
  • Readable fonts: pair a bold display font with a simple sans-serif for body text.
  • Brand colors & templates: buyers often want matching palettes — offer color variations in the bundle.
  • Include a logo placeholder: so buyers can add their brand quickly.

Pro tip: test thumbnails at small sizes — if the headline is unreadable at a 200px wide preview, simplify the design.

How to create templates step-by-step (with Canva)

  1. Open a new design — choose “Pinterest Pin” preset in Canva to get the right aspect ratio.
  2. Build layout blocks — header, image area, CTA area, and footer for branding.
  3. Use placeholder images: add a grid with “replaceable” frames so buyers can drag in their own photos.
  4. Create color variations: duplicate the design and swap colors to give 3–5 options per template.
  5. Add usage instructions: include a short PDF or text file explaining how to edit fonts, swap images, and export in Canva.
  6. Export preview images: high-resolution PNG mockups and a compressed ZIP with Canva template link or design files.

Include both the live Canva template share link (view-only or template link) and PNGs so buyers who prefer direct images can still use the product.

Where to sell your Pinterest templates (marketplaces and pros/cons)

Each marketplace has pros and cons — choose two to start and expand later.

Etsy

Etsy is the easiest place to get initial traffic. Buyers trust Etsy for digital downloads and it has built-in search traffic. Pros: easy setup and lots of buyers. Cons: listing fees and competition.

Creative Market

Creative Market attracts designers and professionals willing to pay higher prices for polished templates. Pros: design-savvy audience. Cons: submission approval and higher quality expectations.

Design Bundles & Creative Fabrica

Design Bundles and Creative Fabrica are marketplaces that focus on digital assets and often run bundle promos. Pros: exposure during deals. Cons: lower per-item price when bundles run.

Gumroad / Shopify

Gumroad and Shopify give you full control to sell directly and build email lists. Pros: higher margins and direct relationships. Cons: you must drive your own traffic.

How to write product listings that convert

A good product page answers buyer questions quickly and shows value. Include:

  • SEO-friendly title: include “Pinterest pin template”, niche, and benefit — e.g., “Pinterest Pin Template Pack for Food Bloggers — Editable Canva Pins”
  • Short bullet list: what’s included (number of templates, file types, Canva link, preview PNGs)
  • How-to-use section: short steps on editing and exporting
  • License info: clarify personal vs commercial use
  • Selling points: save time, boost clicks, mobile-optimized

Example bullets:

* 10 Editable Pinterest Pin Templates (Canva templates included)
* 5 Color Variations per template
* Easy-to-follow Canva editing guide (PDF)
* Instant download: PNG mockups + Canva template link
* Commercial use allowed (read license)

Pricing strategy — what to charge

Pricing varies by quality and extras. Typical ranges:

  • Single pin template: $3–$10
  • Template pack (5–10 pins): $12–$35
  • Branded bundle or social media kit: $35–$150+

Tip: start with competitive prices to get reviews, then increase price for premium packs (more variations, commercial license, or custom color matching).

Revenue example: 40 template packs × $20 = $800/month. Add Pinterest promotion + repeat customers and you can scale to $2k–$4k monthly as you expand your catalog.

Promote your templates using Pinterest itself

Pinterest promotion is the fastest way to reach buyers who already want pin designs. Practical steps:

  1. Create a Pinterest Business account and claim your shop or website.
  2. Make product pins: Use your mockup PNGs and pin descriptions with keywords like “Pinterest pin template”, “Canva pin template”, and niche words like “food blog pins”.
  3. Pin consistently: 5–10 pins per day for the first few weeks helps; schedule with tools like Tailwind if needed.
  4. Join group boards & Tailwind communities: share your pins there for increased reach.
  5. Use keyword-rich descriptions: Pinterest is search-first — write helpful captions and include a clear CTA (e.g., “Get the Canva template here”).

Organic Pinterest traffic can be evergreen — pins keep driving traffic months after posting if they rank for keywords.

License, legal & best practices

Protect yourself and your buyers:

  • Use only free or properly licensed images and elements. If you use stock photos, check commercial licensing.
  • Include a clear license file: explain personal vs commercial use and whether reselling is allowed.
  • Avoid trademarked or celebrity images unless you have rights.

Marketplaces often require sellers to be transparent about design origins — follow their terms to avoid takedowns.

How to scale — templates, bundles, and services

Once you have 20–50 templates, scaling becomes process-driven:

  • Create themed bundles: seasonal pins (Christmas, Back-to-School) sell well.
  • Offer custom color-matching: a paid service to change colors to a buyer’s brand.
  • Build an email list: sell freebies (1 free pin) and upsell template packs later using Gumroad or your own site.
  • Licensing & subscriptions: offer a monthly subscription where buyers get new templates every month.

Automation and consistent product drops let you grow from side income to a full-time shop over time.

Quick checklist before publishing a listing

  • Include 5 preview mockups (different rooms/phone/tablet)
  • Provide clear editing instructions (PDF)
  • List file types and Canva link visibility
  • Set pricing and add relevant tags (Pinterest, Canva, editable)
  • Upload a license file and contact info for custom work

Common questions — FAQs

Do I need paid Canva to sell templates?

No. You can create and sell Canva templates created on the free plan — but check Canva’s current licensing for elements. Many sellers provide templates that work fully on Canva free accounts.

Can I sell the same templates on multiple marketplaces?

Yes — but be careful with exclusivity rules. If you sign an exclusivity deal with a marketplace, you might be restricted; otherwise you can list across Etsy, Creative Market, and your own shop for wider reach.

How quickly can I start making sales?

Some sellers make their first sale within a week of listing with good Pinterest promotion; others take a month. Consistent pinning and the right keywords speed up results.

Take the first step — create your first 5 templates today

Action plan: open Canva, design 5 niche pins, create 3 color variations, export mockups, and list on Etsy. Need help? I can:

  • Generate 10 SEO titles + product descriptions for your Etsy listings
  • Create 12 Pinterest pin captions and keyword-rich descriptions
  • Design 5 editable Canva templates (concepts and copy-ready)

Final note: Pinterest pin templates are low-cost to make and high-value to buyers. With consistent design output and smart Pinterest promotion, you can build a steady passive income stream — starting today.

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